Pulse is a fragrance you can wear all the time. I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.
When asked asked is she felt any pressure to make a following up scent, King B replied Read Beyonce’s reply and watch video after the jump
I didn’t. The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat—it’s my stage persona. Heat represents my sensual side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.